Privacy Policy

PRIVACY POLICY

Your privacy is important to SONY-SMART ONLINE SHOP so we’ve developed a Privacy Policy that covers how we collect, use, disclose, transfer, and your personal information. In addition to this Privacy Policy, we provide data and privacy information embedded in our products for certain features that ask to use your personal information. You can review this information before enabling these features.

Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.

Collection and Use of Personal Information

Personal information is data that can be used to identify or contact a single person.

You may be asked to provide your personal information anytime you are in contact with Sony-Smart Online Shop. Sony-Smart Online Shop may use it consistent with this Privacy Policy & also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.                                

Here are some examples of the types of personal information Sony-Smart Online Shop may collect and how we may use it.

What personal information do we collect

When you create a Sony-Smart Online Shop ID, purchase a product, connect to our services, contact us or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, device identifiers, location information and credit card information.

When you invite others to participate in Sony-Smart Online Shop services or forums, Sony-Smart Online Shop may collect the information you provide about those people such as name, mailing address, email address, and phone number. Sony-Smart Online Shop will use such information to fulfill your requests, provide the relevant product or service, or for anti-fraud purposes.

How we use your personal information

We may process your personal information for the purposes described in this Privacy Policy, with your consent, for compliance with a legal obligation to which Sony-Smart Online Shop is subject or when we have assessed it is necessary for the purposes of the legitimate interests pursued by Sony-Smart Online Shop or a third party to whom it may be necessary to disclose information.

The personal information we collect allows us to keep you posted on Sony-Smart Online Shop's latest product announcements and upcoming events. If you don't want to be on our mailing list, you can opt-out anytime by updating your preferences.

We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content, advertising, and for loss prevention and anti-fraud purposes. We may also use your personal information for account and network security purposes, including in order to protect our services for the benefit of all our users. Where we use your information for anti-fraud purposes arises from the conduct of an online transaction with us. We limit our uses of data for anti-fraud purposes to those which are strictly necessary and within our assessed legitimate interests to protect our customers and our services. For certain online transactions, we may also validate the information provided by you with publicly accessible sources.

We may use your personal information, including date of birth, to verify identity, assist with the identification of users, and determine appropriate services. For example, we may use the date of birth to determine the age of Sony-Smart Online Shop account holders.

From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Sony-Smart Online Shop, you may not opt-out of receiving these communications.

We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Sony-Smart Online Shop's products, services, and customer communications.

If you enter into a contest or similar promotion we may use the information you provide to administer those programs.

Source of your personal information where they are not collected from you

We may have received your personal information from other persons if that person has shared their content with you using Sony-Smart Online Shop products, sent gift certificates, and products, or invited you to participate in Sony-Smart Online Shop services or forums. We may also validate the information provided by you when creating an account of Sony-Smart Online Shop with a third party for security and fraud prevention purposes.

For research and development purposes, we may use datasets such as those that contain images, voices or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to re-identify individuals who may appear therein.

Collection and Use of Non-Personal Information

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where a product of Sony-Smart Online Shop is used so that we can better understand customer behavior and improve our products, services, and advertising.

We may collect information regarding customer activities on our website & App. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy.

We may collect and Shop details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.

With your explicit consent, we may collect data about how you use your device and applications in order to help app developers improve their apps.

If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

Cookies and Other Technologies

Sony-Smart Online Shop's websites, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

Ads that are delivered by Sony-Smart Online Shop's advertising platform may appear in Sony-Smart Online Shop News and in the App.

Sony-Smart Online Shop and our partners also use cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with Sony-Smart Online Shop more convenient and personal. For example, knowing your first name lets us welcome you the next time you visit the Sony-Smart Online Shop. Knowing your country and language − and if you are an educator, your school − helps us provide a customized and more useful shopping experience. Knowing someone using your computer or device has shopped for a certain product or used a particular service helps us make our advertising and email communications more relevant to your interests. And knowing your contact information, hardware identifiers, and information about your computer or device helps us to provide you with better customer service.

As is true of most internet services, we gather some information automatically and Shop it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.

We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Sony-Smart Online Shop may use this information in our marketing and advertising services.

In some of our email messages, we use a “click-through URL” linked to content on the Sony-Smart Online Shop website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.

Pixel tags enable us to send messages & emails to customers who can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

Disclosure to Third Parties

At times Sony-Smart Online Shop may make certain personal information available to strategic partners that work with Sony-Smart Online Shop to provide products and services, or that help Sony-Smart Online Shop market to customers. Personal information will only be shared by Sony-Smart Online Shop to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.

Service Providers

Sony-Smart Online Shop shares personal information with companies that provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever Sony-Smart Online Shop operates.

Others

It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Sony-Smart Online Shop to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

Protection of Personal Information

Sony-Smart Online Shop takes the security of your personal information very seriously. Sony-Smart Online Shop online services such as the Sony-Smart Online Shop protect your personal information during transit using encryption such as Transport Layer Security (TLS). When your personal data is Shop by Sony-Smart Online Shop, we use computer systems with limited access housed in facilities using physical security measures.

When you use some Sony-Smart Online Shop products, services, or applications or post on a Sony-Smart Online Shop forum, chat room, or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.

The existence of Automated Decision-Making, Including Profiling

Sony-Smart Online Shop does not take any decisions involving the use of algorithms or profiling that significantly affects you.

Integrity and Retention of Personal Information

Sony-Smart Online Shop makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service specific privacy summaries. When assessing these periods, we carefully examine our need to collect personal information at all and if we establish a relevant need, we only retain it for the shortest possible period to realize the purpose of collection unless a longer retention period is required by law.

Access to Personal Information

You can help ensure that your contact information and preferences are accurate, complete, and up to date by signing (sonysmart.com.bd) in to your panel. For other personal information we hold, we will provide you with access (including a copy) for any purpose including to request that we correct the data if it is inaccurate or delete the data if Sony-Smart Online Shop is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. We may also decline aspects of deletion or access requests if we believe doing so would undermine our legitimate use of data for anti-fraud and security purposes as described earlier. Online tools for the exercise of access, correction, or deletion requests are available on a regional basis by signing in to sonysmart.com.bd Where the online tool is not currently available for access requests in your region, a request may be made directly to https://sonysmart.com.bd/contact

Children

We understand the importance of taking extra precautions to protect the privacy and safety of children using Sony-Smart Online Shop products and services. Children under the age of 13, or the equivalent minimum age in the relevant jurisdiction, are not permitted to create their own Sony-Smart Online Shop accounts unless their parent provided verifiable consent or as part of the child account creation process in Family Sharing or they have obtained a Managed Sony-Smart Online Shop account (where available) through their school.

For example, a parent must review the Sony-Smart Online Shop account and Family Sharing Disclosure and agree to the Consent to Sony-Smart Online Shop's Collection, Use and Disclosure of Your Child's Information; before they can begin the Sony-Smart Online Shop account creation process for their child.

If we learn that we have collected the personal information of a child under 13, or equivalent minimum age depending on jurisdiction, outside the above circumstances we will take steps to delete the information as soon as possible.

If at any time a parent needs to access, correct, or delete data associated with their Family Sharing account or child's Sony-Smart Online Shop account, they may contact us through one of the available options on this page.

Location-Based Services

To provide location-based services on Sony-Smart Online Shop products, Sony-Smart Online Shop and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your Sony-Smart Online Shop computer or device. Where available, location-based services may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine your device’s approximate location. Unless you provide consent, this location data is collected anonymously in a form that does not personally identify you and is used by Sony-Smart Online Shop and our partners and licensees to provide and improve location-based products and services. For example, your device may share its geographic location with application providers when you opt in to their location services.

Third-Party Sites and Services

Sony-Smart Online Shop websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties.

Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices.

Our Companywide Commitment to Your Privacy

To make sure your personal information is secure, we communicate our privacy and security guidelines to Sony-Smart Online Shop employees and strictly enforce privacy safeguards within the company.

Privacy Questions

If you have any questions or concerns about Sony-Smart Online Shop’s Privacy Policy or data processing, please contact us. You can always contact us by phone atthe relevant Sony-Smart Online Shop Support number.

When a privacy question or question about personal information received in response to an access/ download request is received we have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you. All such substantive contacts receive a response.

Sony-Smart Online Shop may update its Privacy Policy from time to time.